Rassegna bibliografica 4/2009 - The new media

I nuovi media

In the bibliographic review, Piermarco Aroldi (Associate Professor of Sociology of Cultural and Communication Processes at the Università Cattolica del Sacro Cuore and Vice-Director of OssCom, the research centre on media and communication of the same university) and Barbara Gasparini (Professor of Media and Fiction at the Università Vita-Salute San Raffaele of Milan) describe how the media have radically changed with the advent of digital technologies and, in particular, of the internet and cell phones, which have imposed a more active (and interactive), mobile, reversible, multidirectional, multimedia and potentially participatory communication model. 

Fabrizio Colamartino and Marco Dalla Gassa investigate how the role of the film audience has changed, focusing in particular on the younger generations, who are far more receptive than adults to the stimuli of the developing digital technologies. This overview is preliminary and open to rapidly evolving scenarios, consistently with a “videogame” universe for which it is very difficult to give clear and exhaustive definitions.